Abstract
Recent additions to Disney’s portfolio such as Star Wars and the Marvel Cinematic Universe have not only expanded their storytelling potential but also inspired new theme park experiences that attract fans. The Star Wars: Galaxy’s Edge attraction is a full-scale immersive experience containing rides, eateries and shops that draw directly from the fictional universe of the science fiction franchise. Fans engage with Disney cast members performing as various characters such as Darth Vader, making the fictional and fantastic a little more real and tangible. Rides offer immersive experiences and new characters guide you through your journey. This chapter examines the transmedia narratives within Galaxy’s Edge, arguing that the fan tourist experience is an integral component of Disney’s development of the Star Wars story. As fans seek more realistic interactions with fictional texts, Disney offers a transmedia playground that helps to grow the Star Wars universe and bring it to life.KeywordsTransmedia Star Wars Galaxy’s EdgeTheme Park TourismFandom
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