Friend or not to friend: Coworker Facebook friend requests as an application of communication privacy management theory

Abstract

Given that Facebook.com is a social networking tool used by a diverse audience, this study employs Communication Privacy Management (CPM) theory as a framework to investigate how working professionals respond to co-worker Facebook friend requests. Overall, 312 individuals with full-time jobs and Facebook accounts completed an online survey. Results confirmed that most working professionals accepted co-worker Facebook friend requests. However, request decisions varied in conjunction with organizational privacy orientation, current Facebook privacy management practices, and co-worker communication satisfaction. Results confirm that working professionals’ Facebook linkage choices with other co-workers are best understood when embedded within a framework which provides a more complete understanding of the functioning of their privacy rules. Future research examining working professionals’ social media privacy management practices when individual privacy norms contradict organizational privacy norms is discussed.