Friend and POI recommendation based on social trust cluster in location-based social networks

Abstract

Friend and point-of-interest (POI) recommendation are two primary individual services in location-based social networks (LBSNs). Major social platforms such as Foursquare and Instagram are all capable of recommending friends or POIs to individuals. However, most of these social websites make recommendations only based on similarity, popularity, or geographical influence; social trust among individuals has not been considered in those recommendation system. Recently, trust relationship has been proved to be helpful in collaborative recommendation. In this paper, we first propose algorithm to identify trust clusters and then give a trust prediction method based on these trust clusters. Then we combine the trust value and similarity among individuals to recommend friends to the target user. As for the POI recommendation, we devise a hybrid framework that integrates user preference, geographical influence, and trust relationship to improve the recommendation quality. In order to validate the effectiveness and efficiency of our methods, a series of experiments on two real social networks Foursquare and Instagram are conducted. The experiment results show that the trust cluster-based recommendation approach outperforms the baseline recommendation approaches in precision and recall.