Abstract
The preservation of fresh food is difficult, so the problems of food safety and the waste of it are very serious. The development of Fresh food online supermarkets will contribute to solve the problem. On the basis of describing the concept, scope and development status of fresh food, the development advantage and disadvantage of fresh food online supermarket is analyzed by SWOT method, future development analysis of the fresh food online supermarkets is been done. Predictive analysis of the future development of the fresh food online supermarkets mainly includes the spread of the fresh food online supermarkets, price transparency, food quality changes, fresh food cold chain logistics improvement and goods consumption evaluation. The relevant suggestions could promote the rapid and healthy development of the fresh food online supermarkets.
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