Frequent pattern growth algorithm for maximizing display items

Abstract

Products are goods that are available and provided in stores for sale. Products provided in stores must be arranged properly to order to attract the attention of consumers to buy. Products arranged in a store will depend on the type of store. The product arrangement at a retail store will be different from the product arrangement at a clothing store. Store display will reflect a picture that is in the store so consumers know the types of products sold by product arrangement. An attractive arrangement will stimulate the desire of consumers to buy. In data mining there are several types of methods by use including prediction, association, classification and estimation. In the prediction method there are several techniques including the frequent pattern growth (FP-growth) method. FP-growth algorithm is the development of the apriori algorithm. So, the shortcomings of the apriori algorithm are corrected by the FP-growth algorithm. FP-growth is one alternative algorithm that can be used to determine the set of data that most often appears (frequent itemset) in a data set. Results of research on the application of the FP-growth algorithm to maximizing the display of goods. It is hoped that this research can be used to adjust the product layout according to the level of frequency the product is sought by the customer so that the customer has no difficulty finding the product they want.