Frequent Itemset Generation Using Association Rule Mining Based on Hybrid Neural Network Based Billiard Inspired Optimization

Abstract

The concept based on data mining has drawn considerable attention from various database professionals and research scholars. The progression of computer-based advancements, namely database management and data storage has facilitated the storage of large data and the data mining approaches are employed to gain valuable information from huge databases. Recently, several techniques to association rule mining (ARM) and frequent itemset mining (FIM) have been established; yet the efficiency based on execution time and scalability continues to be seen as a significant limitation that results in poor solution quality. Therefore, it is necessary to enhance the consistency that signifies the total number of frequently discovered frequent itemsets. This paper proposes three different phases namely the pre-processing phase, FIM phase and ARM phase. In the first pre-processing phase, the Twitter databases are pre-processed and converted into a suitable format for FIM. Here, the tweets are converted into related feature sets and items. In the second FIM phase, an improved Apriori algorithm is 1utilized in mining and extracting the frequent Then in the final phase, an adaptive billiard inspired optimization (ABIO) algorithm which is the integration of neural network (NN) optimization algorithm and billiard inspired optimization (BIO) algorithm is proposed for the optimal generation of association rules with minimum support and confidence from the huge itemsets. Finally, the recent tweets based on covidvaccine, BTSlivestreaming, KFC, McDonald’s as well as lockdown achieved using the hashtag is evaluated for various performance measures, like precision, recall, [Formula: see text]-measure, execution time and memory utilization. Also, comparative analyses are performed to evaluate the efficiency of the proposed technique.