Abstract

This article examines the 10 key reasons accounting for the success of Minitel and reports US telecommunications companies' reactions to the implementation of an electronic directory service modelled on the French videotex system. In October 1988 a mail survey was conducted with the seven Regional Bell Operating Companies and five independent telephone companies. The results indicate that the Regional Bell Operating Companies are very likely to offer electronic white and yellow pages in the near future. Recommendations to facilitate the Introduction of electronic white and yellow pages are also discussed.

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