Abstract

The French Ministry of Health has prepared a 20-second video clip on acquired immunodeficiency syndrome (AIDS) that will be shown a total of 90 times on French television channels. The film which cost the government US$1.13 million to produce depicts a heterosexual couple preparing to use a condom before intercourse. This film--and the governments AIDS prevention campaign in general--has been criticized for being too soft and for ignoring high-risk populations. No special measures have been taken to ensure that those at greatest risk of AIDS infection--homosexuals drug addicts and prostitutes--receive information on AIDS prevention. Government educational campaigns have tended to focus on the theme that AIDS will be stopped only by providing funding for medical research. In response to the perceived weaknesses of the government information campaign several voluntary AIDS information organizations have been formed in France. A 24-hour answering service has been established to give information about AIDS. In addition a group of young people has prepared a film on safer sex and distributed 3 different leaflets to secondary school students one of which contained a free condom.

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