Abstract
Art museums are popular places where people choose to spend free time. Leisure in art museums may be characterized by silence, contemplation, reaction to art, and interaction with other visitors. The purpose of this exploratory investigation was to understand more about the nature of the art museum experience, using as a setting the Kunsthistorisches Museum (KHM) in Vienna, Austria. Between 2006 and 2008, a total of 100 adults who visited this museum engaged in conversational interviews with the researcher. Conversations showed that visits to art museums during free time stimulate complex interactions between visitors and art. Patrons consider art museums to be spaces for visual contemplation and playful leisure behavior, and sites of continued education that can inform our understanding of serious leisure.
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