Free music streaming for Kenyan independent artists: A blessing in disguise?

Abstract

The Fourth Industrial Revolution (4IR) has left an indelible mark on the music industry, driven by technological innovations. In Kenya, on-demand music streaming and downloading platforms have emerged as potent tools, empowering independent artists to access broader audiences without the traditional reliance on record labels or physical distribution channels. However, this transformative model has ignited debates within the industry. While some artists thrive in this access-based ecosystem, concerns loom large over the platforms' intermediary roles and the meagre royalties disbursed to artists, underscoring an urgent call for equitable compensation. This study takes a qualitative approach, utilising in-depth interviews and secondary data analysis, to delve into the impact of free music streaming and downloading platforms on independent artists in Kenya. It unravels a complex tapestry of both positive and negative impacts on these artists. The discussion concludes by shedding light on the opportunities that have arisen for artists due to the prevalence of free music streaming services. Ultimately, this study puts forth recommendations geared toward fostering a sustainable and fair music industry. It seeks to deepen our comprehension of the evolving dynamics within the Kenyan music industry, inform policies and strategies tailored to the digital age, and attempt to address the persistent concerns surrounding artist compensation and the role of technology in the field.