Framing Women’s Roles in Twentieth-Century Farming: A Content Analysis of Cover Images from Successful Farming and the Farm Journal

Abstract

This content analysis examined how women were portrayed throughout the twentieth century on the covers of two high-circulation farm magazines. Coders identified gender, age, activity, gendered stereotypes, and predominance of the figures in 801 farm magazine cover images. Findings suggest an underrepresentation and stereotypical portrayal of women on the covers throughout the twentieth century. This research contributes to an understanding of the framing role of farm magazines in the representation of women’s contributions to agriculture.