Framing the Games: US Media Coverage of the Beijing 2022 Winter Olympics

Abstract

The Olympics are a media behemoth. Much media coverage of the Games is straight-up sports fare delivered in the predictable rhythms of victory and defeat. However, with the Beijing 2022 Winter Games, US media outlets offered significant coverage exploring the political and human-rights concerns. This paper identifies and analyzes the predominant frames that US media outlets employed when covering the Beijing Olympics. The empirical data for this study derive from the New York Times, USA Today, the Wall Street Journal, and the Washington Post, the four most-circulated newspapers in the country. The timeframe includes the lead-up to the Games, the actual Olympics, and the aftermath. This systematic content analysis—which examines both hard news and opinion journalism—also engages in indexing analysis: tracking who journalists turn to for insight and comment and how this affects the discourse bandwidth and the emergence of predominant frames.