Framing the crisis by one's seat: a comparative study of newspaper frames of the Asiana crash in the USA, Korea, and China

Abstract

This study compared newspaper frames of the 2013 Asiana Airlines crash in the three countries involved: the USA, Korea, and China. The results revealed distinct patterns of news coverage under the particular influence of national interests. The responsibility frame was the most frequently used, but the attribution of responsibility varied across the three countries. US newspapers overwhelmingly attributed the causation to pilot error, Korean media framed the causation as being open to multiple explanations, and Chinese newspapers were less likely to speculate about causation before the final official conclusion was reached. US and Korean media maintained a negative tone toward each other, while Chinese newspapers took a similar standpoint as the US media but were slightly less negative toward Korea. Further, divergence of news frames used across countries was associated with the different use of sources by different newspapers across countries. In particular, Korean media indicated reluctance to use US officials and a preference to cite alternative sources which offered diverse opinions regarding the attribution of responsibility. Finally, emotions of the crash stories varied by attributions of causation in Korean but not in the other countries’ news reports.