Framing Renewable Energy: A Comparative Study of Newspapers in Australia and Sweden

Abstract

Australia and Sweden display very different institutional settings and contexts for the production of environmental journalism. This empirical study examined how two major quality newspapers in Sweden and Australia have framed renewable energy as an environmental, political, scientific, economic and civil society issue. A deductive, quantitative methodological approach was used to identify dominant frames and actors in articles in The Australian (Australia) and Dagens Nyheter (Sweden) between October 2010 and June 2011 2010/2011. The findings suggest that the attention given to different types of renewable energy in the two newspapers and how issues were framed was contingent on the domestication of the discussion of renewable energy in the two countries. Reporting on renewable energy in both newspapers was characterized by a focus on “elite” actors and economic frames, the absence of civil society frames and negative (The Australian) or ambiguous (Dagens Nyheter) environmental frames. The study extends our understanding of the contextual conditions that enable and limit journalists when reporting environmental issues.