Framing feminist protest: a content analysis of the glitter revolution

Abstract

ABSTRACT Feminist groups in Mexico City started a mobilization in August 2019 that would later be called the Glitter Revolution. The protest was a reaction to the alleged rape of a 17-year-old girl by four policemen. The protest earned the name after one of the protestors showered Mexico City’s chief of police with pink glitter while he was trying to address activists and reporters. A second protest turned violent, and one of Mexico’s best-known landmarks was defaced by protesters who covered it in graffiti with signs reading “Mexico feminicide,” and “rapists.” This paper engages with literature on the protest paradigm and feminist theories to conduct a qualitative content analysis of news coverage of the two protests. This research shows how: 1) news stories by mainstream media adhere to the protest paradigm deploying a marginalizing framing device to cover the feminist protests; 2) heavy reliance on official sources and information is still prevalent in mainstream news, reinforcing official narratives and discourses; 3) the emergence of new frames that assign more value to historical monuments than to women’s access to justice; 4) and alternative news provided different frames such as feminist movement/activism and gender violence to contextualize the protests.