Framing Expertise: R. Alan Eagleson and the Toronto Globe and Mail , 1967–1994

Abstract

R. Alan Eagleson, Executive Director of the National Hockey League Players’ Association from 1967 to 1992, had a major impact on the business of hockey. Although he was suspected of conflicts of interest, questioned for unethical behaviour towards athletes and was eventually indicted by the FBI in 1994 on multiple charges, Eagleson remained in his position of power over 20 years. This study used media framing to reveal that Eagleson’s expertise was one of the origins of his extensive power and why he was seen as the best candidate to protect and advocate for the rights of NHL players. The expertise frame was the only frame to emerge in newspaper coverage in Toronto’s The Globe and Mail consistently throughout Eagleson’s tenure, even when his power was challenged. However, there was a noticeable decrease in the use of the expertise frame once the FBI investigation was made public in 1991. This study revealed that a finite number of journalists deployed the framing elements, and the perception of his expertise may have played a role in how he was able to maintain power and influence in the sport for so long, despite allegations of conflicts of interest and criminal activity.