Framing Environmental Identities: How Aquarium Staff and Volunteers Make Sense and Organize Environmental‐based Life Experiences

Abstract

AbstractZoos and aquariums are among the best informal education venues for individuals to develop conservation values and environmental identities; however, little has been studied on how individuals narrativize and frame environmental‐based life experiences, particularly of those deeply involved in such organizations (i.e., staff and volunteers). This study used a mixed methods approach over the course of three phases of research to understand aquarium staff and volunteers’ environmental identities. Here, I present data for how narratives were used to further understand environmental identity and how study participants framed environmental experiences. Findings indicate that stories are unique to individuals but the frames in which they are situated are shared. While recognizing these particular frames is meaningful to conservation‐based organizations, museums representing any discipline may consider using narratives and frame analysis as a way to understand their organization, staff, and visitors.