Framing Chinese civil actors: earthquake relief and unintended consequences for media coverage

Abstract

In 2008, the participation of NGOs in disaster relief during and after a severe earthquake attracted public attention and extensive media coverage. This study analyzes how mainstream Chinese news media framed NGOs in 2008. The findings suggest that after the earthquake, not only did the amount of media coverage about Chinese NGOs increase but also the patterns of coverage changed. Furthermore, the Chinese party media and market-oriented media demonstrated different coverage patterns. The party media tended to frame the contributions of NGOs as dependent on governmental leadership and downplayed their role in disaster relief to one of support. The market-oriented media increasingly covered NGOs from multiple angles and depicted them as service providers, decision makers, and resource mobilizers.