Abstract
Mass media has an important role in imaging. Whether we realize it or not, the image is the result of mass media construction. The mass media can lift someone so that they become famous and supported by the community but can also bring down the person to become the most hated figure. The media constructs reality through certain points of view which are then framed or framed. In this study, the framing analysis of the Gamson and Modigliani models was used to find out how the reality or image of Edy Rahmayadi was constructed or framed by MedanBisnisdaily.com. According to Gamson, framing is a way of telling stories or clusters of organized ideas in such a way and presenting the construction of the meaning of events related to the object of a discourse. This type of research is qualitative with a constructivism paradigm. From this research, Medanbisnisdaily.com describes the image of Edy Rahmayadi as a firm, but controversial and seemingly arrogant person.
Highlights
Facing the simultaneous local elections on June 27, 2018, political party leaders who participated in fighting for regional chair seats in a number of regions in Indonesia, including in North Sumatra (North Sumatra) began conducting campaign activities
In this study, framing analysis is used to find out how the reality or image of Edy Rahmayadi is constructed or framed by Medanbisnisdaily.com which views an event through certain glasses and labeling
Metaphors Edy Rahmayadi claimed to be the most powerful governor candidate in Indonesia because it was supported by many political parties
Summary
Facing the simultaneous local elections on June 27, 2018, political party leaders who participated in fighting for regional chair seats in a number of regions in Indonesia, including in North Sumatra (North Sumatra) began conducting campaign activities. On Friday, January 18, 2018, the online news site Medanbisnisdaily.com contained news entitled "Edy Rahmayadi to Journalists: Don't Write What I Don't Say" This news was published a day after Edy Rahmayadi and Musa Rajekshah (Ijek), who at that time were still candidates for North Sumatra Governor and Deputy Governor for the period 2018-2023, underwent psychological tests at the Haji Adam Malik Hospital in Medan. This interesting news was analyzed because it became a very warm discussion among journalists in Medan, but not many media released it in the form of news. In this study, framing analysis is used to find out how the reality or image of Edy Rahmayadi is constructed or framed by Medanbisnisdaily.com which views an event through certain glasses and labeling
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