Abstract
In October of 2005, over 750 consumers, store owners, and activists attended the first national FT conference, entitled ‘Living a Fair Trade Life’, in Chicago, IL. Pauline Tiffen, author, activist, and founding member of the North American Fair Trade Alliance, gave the keynote address and explained how ‘the market’ should be reframed as a place where people come to interact and actively make decisions: Conventional wisdom now suggests that ‘the market’ is a neutral, uncontrollable force, immune to morality or persuasion, and not to be blamed for the harmful impact of certain trade practices. I suggest we all view ‘the market’ as ‘the marketplace’ where people come to buy and sell their goods, and where people — not some invisible, unaccountable force — decide what is acceptable and saleable. KeywordsSocial ResponsibilityFair TradeRetail StoreCoffee ShopCoffee FarmerThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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