Abstract
Mobile applications have become more popular due to mobile technology innovation and the sustaining rising smartphone and tablet users. As design products comply with user experience they are able to meet customer satisfaction and improve customer loyalty. Therefore, the user interface design of mobile applications has become more important to academics and industry. The goal of this study was to improve customer satisfaction through redesign user interface of the mobile app. This study was based on Hassenzahl's Model of user experience, through three design process, improve Nike+ Running user interface. Our approaches included focus group interviews for runners to understand the needs of runners of pedometer APP, a questionnaire to measure user experience satisfaction, and product design to redesign Nike+ Running APP UI, The result showed that satisfying experience was highly salient in this study.
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