Framework for Research on Communication in Multicultural Projects: The Case of Pelješac Bridge

Abstract

The growing globalisation of construction projects is inflecting a series of challenges related to language, culture, religion, legal and regulatory regulations for construction organisations. The emergence of multicultural teams has highlighted the importance of social skills, trust, cooperation and communication in construction projects. The importance of communication for the success of projects has been highlighted numerous times in existing literature. However, effective communication management in the current multicultural environment remains a challenge for construction project participants. In this study for research on communication in multicultural projects, the case of Peljašac Bridge, which is one of the most important projects in Croatia, is presented. The total value of the project is estimated to be 420 million euros, of which 357 million euros will be covered by the European Union funds. The main contractor, China Road and Bridge Corporation, is a state-owned Chinese firm. According to the proposed framework, a multicultural dimension of this project is required for the research of communication in multicultural teams. The experiences gained in this project will be highly significant for similar future projects.