Abstract
The role of library is professional and is fast customizing to altering technological platforms. Our subscriber’s perceptions of the nature of our libraries are also altering like never before – particularly in Universities. In this dynamic environment the efficient presentation of the library is an essential survival tool. This holds true whether a library is contributing effectively to an institution’s overall management effort or, sensitively and subtly, promoting rational attitudes in the minds of its local constituency. Citations, references and annotations referred here are intended to provide background, ideas, techniques and inspiration for the novice as well as the experienced personnel. We hope you will find this paper as interesting and useful as we trust it would be, and that libraries may gain in useful collaborations and reputation from the application of information provided by resources identified here. Result oriented marketing is not on its own - some kind of substitute for a well-run service provider or service the demands of its user population, but in the 21st century even the best-run centers of learning or information service will only prosper if effort and talent are devoted to growth orientation. Almost all of us can render to this effort, and this paper can help coax the roots of marketing talent into a complete, harvestable and fragrant flower.
Highlights
This paper is intended to serve as a source of inspiration, innovation and resources for librarians who are setting out to administer and roll-out projects in a fast-moving, everchanging and potentially dynamic arena
This research presented the developments in ETD repositories and performed a preliminary study to explore the possibilities for creating a national repository for the submission, identification, use and long-term care of research theses in an open access environment
The results present the analysis of interviews conducted with administrators of real Digital Libraries regarding their opinions and expectations about 5SQual
Summary
This paper is intended to serve as a source of inspiration, innovation and resources for librarians who are setting out to administer and roll-out projects in a fast-moving, everchanging and potentially dynamic arena. A new perspective, addressing the marketing of library information, products and services has been moving up in the chronological list of challenges to be addressed on a priority. The whole area of marketing and "selling the library" is a concept which many information professionals still feel nests uneasily with our core professional values of service and empathy. The library and information science (LIS) professionals can no longer look at reputed publications which emphasize this introduction and think it has no bearing on our own
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