Framework for Communication Model Encouraging Innovation in Thai Small and Medium Family Businesses

Abstract

AbstractThis study aims to develop a conceptual framework that will be used in future research to create a model that serves as a communication tool and decision support system for Thai Small and Medium Family Enterprise (or businesse) members, both family and non-family, to encourage a family-driven innovation. Systematic review of the global family business case studies and theories will be conducted to develop the framework for the future studies. This model consists of the following factors: organization innovation, social capital, and socio-emotional wealth, “Familiness,” succession with family driven-innovation, and communication barriers within the family businesses. The plan for future studies will include: a qualitative study of twenty family SMEs with innovativeness will provide important data via semi-structured interviews with triangulation methods, data coding via pattern recognition will form an initial model aiming to reduce barriers between family members non-family employees, the model will then be tested for validity by quantitative analysis of questionnaires.