Abstract

In recent article the role of the popular science book Bolgarija in Srbija (1897), written by the Slovenian stenographer, journalist, translator, pedagogist and writer Anton Bezensek (1854-1915), for the formation of Slovenian stereotypical attitudes towards Serbia in the last decades of the XXth century is examined. We analyze the principles of selection as well as the mechanisms of using elements, belonging to both the language of obesrving culture and the language of the observed one, for verbalizing the image of the Other, which are related to the sociocultural discourse, the individual and ideological orientation of the author, and last but not least, to the tematic and genre-and-stylistic features of the text itself. In this context, the necessity of systematic introduction of linguistic methods for exploring the imagological categories and their implementation in different types of text is emphasized.

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