Fragmenti medijske slike o kulturi kroz kulturne rubrike na informativnim veb-portalima u Srbiji

Abstract

This paper discusses the portrayal of culture and the meanings attributed to culture on the most frequently visited informational web portals in the Republic of Serbia. The focus is on the sections that contain the word "culture" in the title. The research reveals that these sections, though with clear variations among individual web portals, are generally given more prominence as stand-alone sections rather than being minimized as sub-sections. The majority of media content created in these sections pertains to music, followed by films and series. The content related to theatre, literature and other cultural aspects is also present, but to a lesser extent. Additionally, there is a significant number of articles covering the private lives of figures from culture and other topics not directly connected to cultural content, raising questions about their relevance to the culture section. Furthermore, it has been noted that user activity is intensified through comments on such media content. However, the genre structure of the content is not diverse, with news and reports being dominant, while other forms of journalism are infrequently found. Consequently, there is a lack of a broader view of cultural content, such as in-depth analysis, criticism and other elements.