Abstract
Heritage tourism in Chinese historic sites has gained importance and has become a widely adopted development strategy that uses architecture and urban ensembles to sell cultural experiences. These sites, immersed in heritage settings or traditional ambiences, embody an extraordinary dimension of Chinese tangible and intangible culture, which call for in-depth studies and critical understanding. This paper discusses how a condition of fragility has materialized under the aegis of economic boosts. The impact of cultural tourism on historic sites is assessed by considering two similar water towns expressing exceptional cultural values, Zhujiajiao and Liantang. The methodology envisaged ethnographic tools to highlight how development strategies have altered local communities, discussing the consequences on physical authenticity and sociocultural equilibriums.
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