(Fractal ModelsTheory)

Abstract

Administrative science of social and economical marketing systems correlates directly with philosophy and studies of general marketing and services marketing, as well as development of production and financial processes methods. In accordance with the above, major marketing regularities are being researched on the example of one of the marketing system models. Major part of the book is devoted to a detailed assessment of the entity and structure of the Marketing System Conceptual Model and the basics of Services System Imitation Modeling. The book is intended for marketing experts, managers, administrators, healthcare and health insurance companies administrators, researchers of the imitation modeling and administration of the social and economical systems. Could be recommended as a learning source for graduation thesis and postgraduate education in the field of socio-economical systems administration.