Four Moments of International Communication Research in the Cold War and Beyond

Abstract

This article discusses the impact of the Cold War and its legacy on international communication research. Critically reconstructing the history of the Cold War in political-ideological terms, it demonstrates that this research area has been characterised by a battle between liberal internationalist theories and theories of imperialism, which has occurred in two stages. During the Cold War, Western liberal notions of modernisation were challenged by theories of media-cultural imperialism. The end of the Cold War led to a return of liberal notions in international communication research—though they appeared in a less Western-centric form—in association with globalisation theory. The article argues that with the demise of the post-Cold War globalisation zeitgeist and the return of major geopolitical conflicts, theories of “new imperialism”, which focus on the interplay between “capitalist” and “territorial” imperialism, offer a fruitful foundation for understanding the early twenty-first century international media and communication order.