FOUR CORNERS’ PERCEPTION ON FLORICULTURE INDUSTRY -AN ECONOMIC ANALYSIS

Abstract

Floriculture may be defined as "the art and knowledge of growing flowers to perfection". Being a branch of Horticulture, it deals with the cultivation of flowers and ornamental crops from the time of planting to the time of harvesting. It also includes production of planting materials through seeds, cutting, budding, grafting, etc up to the marketing of the flower and flower produce. Floriculture is a part of horticulture, an agricultural activity which has been on the rise during the past decades. It is different from traditional culture, not only due to the increased sales revenues, but also because flowers are ever more present in daily life, which has created opportunities for engaging in floriculture as a legitimate source of income. The aim of the paper is to present the current situation in the area of floriculture in the India and in West Bengal, as well as to draw attention to the relationship between the different factors at the various level of this industry. Floriculture is not desirable widespread in India, even though there are quite advantageous climatic conditions, fertile land, tradition and experience, but not enough innovation, inadequate equipment, technological lagging behind in production and insufficient harmonization. The opportunity of this sector is very bright in near future as Indian Economy is one of the Largest Agriculture Based Economy. Through this research work I have tried my level best to describe the industry by analysing it from Four Corners’ i.e 1. Production Scenario 2.Wholesale Market 3. Retail Market 4.Consumer Behaviour(While Purchasing Flowers). I think that this research work will help the policy makers, entrepreneurs and investors in their course of activity