Abstract
SC has over 30 years experience in tobacco control research and advocacy and has won several international and national awards, including the American Cancer Society's Luther Terry medal for outstanding international leadership. He was deputy editor then editor of Tobacco Control for 17 years and is now Editor Emeritus. He is committed to exposing tobacco industry marketing practices and supporting the WHO's Framework Convention on Tobacco Control's provisions on banning tobacco advertising. MCF has dedicated his 17-year research career to conducting objective research and evaluation of major tobacco control programs such as the American Legacy Foundation's truth® campaign and key policy interventions such as cigarette excise taxes and smoke-free air laws. No specific funding was received for writing this article. Provenance: Not commissioned; externally peer reviewed.
Highlights
Should this policy become adopted, historical figures will still be able to smoke in films rated as acceptable for children
The first is the major problem in the evidence base of movie smoking scenes being inextricably entangled with a host of other variables in movies
N In the US, a growing number of medical and public health agencies are calling for movies with smoking scenes to be adult rated
Summary
Should this policy become adopted, historical figures (such as King George VI in the 2011 Oscar winning The King’s Speech) will still be able to smoke in films rated as acceptable for children. The research bedrock of the restricted ratings proposal is a growing body of research said to satisfy criteria that exposure to smoking in movies causes smoking in youth [5], including that
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