Foundations, mapping and trends of the DART Model for value co-creation: A scientometric analysis

Abstract

A growing interest has been seen in the DART Model in recent years as a basis for co-creating value through its four variables: Dialogue, Access, Risk assessment and Transparency. This has led to an increase in scientific production not only because of its explanation but also because of its versatile application. However, it remains an underdeveloped research topic that deserves to continue accumulating empirical evidence. In this sense, this work contributes to the existence of greater knowledge of this model, from a review and analysis of the literature housed in the Web of Science (WoS) and Scopus databases from 2014 to 2020. Scientometric techniques were then used to generate a scientific mapping to determine the main authors, countries, journals, languages of publication and groups related to the topic. Additionally, the Tree of Science (ToS) tool was used to organize the records into three document categories: classical (root), structural (trunk) and trending (leaves). The results point to three areas in which various practices can be undertaken with the DART Model: educational, social/entrepreneurship and innovation/strategy, as well as one focused on its theoretical foundations. This encourages those researching the issue of measuring value co-creation, due to the multiple combinations that the model allows, in addition to the fact that it can be applied in different types of organizations.