Foundational Considerations for Establishing an Integrated Business Common Core Curriculum

Abstract

In response to industry demands and accreditation standards, many business schools are creating integrated versions of common body of knowledge (CBOK) courses, with varying degrees of success. Although content and presentation-related decisions are paramount to the success of the programs, other, more subtle issues are of equal importance, including the attitudes, infrastructure, and resources to successfully implement such an extensive and potentially disruptive curricular change. These issues represent the foundation on which the programs will be established. This artcle presents these foundational issues and the influence they have on the success or failure of integration efforts. A short “Readiness Test” is included to facilitate future integration efforts.