Fostering Vision, Culture, and Accountability in Young Organisations Through Role Modelling

Abstract

There are unique cultural and organisational challenges that present in an early-stage organisation (or a start-up environment). In this chapter, the author discusses three different approaches to role modelling that founders can use to overcome challenges and achieve the objectives of the organisation: role modelling of vision, culture, and accountability. Drawing on available research in the areas of role modelling and entrepreneurship as well as the experiences in managing young organisations of three entrepreneurs in their mid-thirties from Bengaluru, the author discusses possible approaches to role modelling that can be effective in achieving the business and societal goals of young, emerging organisations. The author, who founded a media company and journalism school as an industry outsider, concludes that founders, as role models, must be principled and responsible to ensure that their actions reflect good values, which translate into the identity and culture of their organisations.