Fostering the Adoption and Use of Super App Technology

Abstract

Super application (super app) is a technology that integrates different functionalities for users to access various services in one umbrella app. In recent years, mobile users have become interested in accessing several services by installing a single app while the super app technology is a new business model and has not yet been fully utilized. Therefore, it is essential to identify the motives affecting the adoption and use of super app as a disruptive technology that requires nonsuper apps to reform. In this regard, this research scrutinizes the impact of three main motives: 1) hedonic benefit, 2) utilitarian benefits, and 3) social benefit on the adoption and use of super app technology. We considered user satisfaction and engagement in adopting super apps as mediators. To address this point, this study integrates the technology acceptance model and Social Construction of Technology theory to develop a theoretical background. The results illustrate that quality positively affects the adoption of super app only through satisfaction while social benefit positively affects super app adoption through engagement.