Fostering new product success through learning competences

Abstract

ABSTRACT Drawing on the resource-based view and the dynamic capability approach, the present paper analyses the effect of learning competences and innovation strategy on new product success (NPS). The study uses a sample of Spanish manufacturing firms. Results highlight that the new product innovation strategy is positively related to NPS and both exploration and exploitation competences. The study also finds that technological dynamism plays a moderator role in these relationships that weakens the effect of innovation strategy on both NPS and exploitation. Finally, it was also concluded that both exploitation and exploration competences not only have a positive and curvilinear effect on NPS, but also compete for scarce resources. This suggests that a balance between exploitation and exploration is needed.