Abstract
Visual depictions of animals can alter human perceptions of, emotional responses to, and attitudes toward animals. Our study addressed the potential of a slideshow designed to activate emotional responses to animals to foster feelings of kinship with them. The personal meaning map measured changes in perceptions of animals. The participants were 51 students enrolled at a pre-university college in Montreal, Quebec. Major conceptual themes were developed based on students’ responses on the PMM both pre- and post-slideshow. Ninety-two percent changed their perceptions of ‘Animal’ after viewing the slideshow. Pre-slideshow perceptions of ‘Animal’ were described primarily as Pets/Symbols, Biological/Wild Nature, Commodity/Resource, and Dangerous. After the show, the perceptions shifted to Kinship and Sentience/Individuality, with substantial increases in the depth and emotion associated with responses. Thus, viewing animal portraiture improved feelings of kinship with animals and enhanced perceptions of animal individuality in a classroom setting.
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