Abstract
The relevance of the global trend towards the transformation of management processes regarding the principles of sustainable development necessitates revision and optimization of approaches to strategic management. This article aims to analyze a synergistic approach to strategic management. The study involved general scientific methods: comparison, theoretical modeling, synthesis, analysis, abstraction, specification, and generalization. The paper examines the role of the concept of synergism in shaping the strategic advantages of the management paradigm. The author has determined that the synergistic context of certain strategic models should be considered an effective management policy concept. The article highlights the prioritized approaches to strategic management from the standpoint of synergistic methodology. The author has developed a universal model of the innovative concept of synergistic management strategy, forecasting its effectiveness in the current economic realities. It has been proved that the synergistic approach is focused on effective communication and the formation of effective relationships. The practical significance of this study lies in the expediency of using them in an enterprise's strategic management system to improve the efficiency of its financial and operational activities.
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