Abstract
There is growing imperative for the development of innovation competencies to address both economic and social/environmental issues in the travel sector, within the context of sustainable development and the fourth industrial revolution. This paper explores a unique combination of design-based and value-based learning to foster students' innovation competencies, utilising a case study involving 60 Master of Tourism students in ‘Innovation in Tourism’ course. Results suggest that the combined pedagogies are effective in fostering creative problem-solving, system thinking, goal orientation, teamwork and networking. However higher education institutions need to better adapt both the administration and the curriculum to accommodate different tasks and teaching roles.
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