Fostering Community Engagement and Growth in Arts Programs: Insights and Practical Strategies for Educators (A Case Study of West Virginia University's Community Music Program)

Abstract

In this interview Eftihia Arkoudis highlights the importance of integrating social media into community arts programs, using West Virginia University's Community Music Program (CMP) as an example. It discusses the online marketing strategy employed by the CMP, emphasizing the use of social media platforms to increase brand awareness and reach new audiences. The article also explores the significance of meaningful engagement and community development within the program, focusing on providing high-quality education, showcasing success stories, and fostering collaborations. It addresses the implications for educators, emphasizing the need to respect parental preferences and establish a balanced approach to social media usage. The article further emphasizes the importance of cultivating inclusive music education and collaborative approaches to expand the impact of arts initiatives. It provides practical solutions for navigating challenges in the arts, such as funding and student engagement. The article concludes by 1) highlighting the importance of fostering creative entrepreneurship in community arts programs and higher education, encouraging experimentation, mentorship, and interdisciplinary collaboration, and providing resources for business and financial management, and 2) offering entrepreneurship and leadership takeaways for Community Music Program Directors. Overall, the article serves as a valuable guide for educators looking to build and expand community arts programs, drawing inspiration from the experiences and success of the CMP.