Abstract
This study focuses on the role of forward-looking practices, such as those related to sensing and making sense of the future, to explain innovation performance differences by means of guiding adjustment ongoing development projects within new product development (NPD) portfolios. In this study, rather than assuming an initial NPD project idea may have been seen at the time as able to provide future success for the organisation, we look at the role of NPD portfolio adjustments to translate future projections into potential performance benefits. While some research draws a direct relationship between forward-looking practices and innovation performance, we study the more fine-grained role of forward-looking practices to drive and support decisions to adjust or even terminate NPD projects within a NPD portfolio. These adjustments or terminations to running NPD projects may be in response to future insights gained through forward-looking practices, signalling potentials for a lack of strategic fit of certain ...
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
