Abstract
The article is devoted to the effectiveness of innovations. Improving the competitiveness of the enterprise is based on many different methods and techniques. One of these is the introduction of investment projects, through which production will be able to master and conquer new market segments. The article presents the following research methods: an incremental method for evaluating the effectiveness of investment projects, a method for determining the net present value, a method for calculating the profitability of investments, a method for calculating the internal rate of return. The results of the study showed that, according to the data of the financial and economic analysis of the activity, the enterprise “Plant of Radio Equipment” is in a difficult financial situation, influenced by many factors: low demand for the range of manufactured radio products, reduced liquidity and profitability. The combination of these factors does not allow the company to increase production capacity. After analyzing and processing the information received, we can conclude that in order to increase the competitiveness of an enterprise, investments are needed to implement an investment project to open a shop for the production of short-range radios.
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