Abstract
RSI X is a health care institution, which now facing a growing number of competitors in its vicinity ranging from general hospital, private health clinic, and local community health centers. Not to mention many smaller health clinics owned privately by doctors. This growing number of competitors, urge RSI X to assess its current performance and to determine its strategies to be able to compete and grow its market segment.
 The purpose of this research is to assess RSI X current performance and to formulate appropriate business strategies in order to face the aforementioned competitors. The results of this research are performance measurement result using performance prism method and formulation of strategies using SWOT and SOAR methods. From 45 targets and 45 key performance indicators (KPI), 14 of them are good, 21 of them are moderate, and 10 of them are poor. Furthermore, from SWOT and SOAR analysis, 14 strategies are formulated.
Highlights
Business competition are getting fierce each day
RumahSakit Islam (RSI) X is a health care institution, which facing a growing number of competitors in its vicinity ranging from hospitals, health clinics, and local community health centers
This condition urges RSI X to reevaluate their current performance, so that they will be able to determine the best strategies in order to be competitive and grow their market segment in the future
Summary
RumahSakit Islam (RSI) X is a health care institution, which facing a growing number of competitors in its vicinity ranging from hospitals, health clinics, and local community health centers This growing competition might threat RSI X current position, and if RSI X doesn’t respond they will no longer be competitive in their business. Performance measurement is needed to analyze the difference that might arise from the achieved performance (actual performance obtained by current condition) with the objective performance (performance that was expected by the institution) This measurement is a starting point for improvement should businesses find their performance underperformed (Rai, 2008)
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