Abstract
© 2007 Wiley Periodicals, Inc. Published online in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/tqem.20141 Despite advances in knowledge and practice within the area of strategic environmental management, we have very limited knowledge about the adoption of environmental strategies in the printing industry. As has been found in other industries, it is likely that printing companies can gain competitive advantage through formulating and implementing proactive environmental strategies. The benefits can include cost reduction, improved product quality, and enhanced relationships with external stakeholders (such as customers, regulating agencies, and local communities). In fact, there is evidence that some printers have been able to significantly reduce environmental impacts, production costs, and compliance liability by adopting proactive eco-strategies.1 The existing literature on environmental management in the printing industry, however, mainly focuses on regulatory compliance and technological solutions. It is likely that many printing firms have not yet fully discovered the benefits of taking a strategic approach to environmental issues.
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