Abstract
The technological revolution has changed considerably not only the way people travel and but also how they narrate their experiences. In this respect, the analysis of travel blogs can offer insights into the discursive and communicative practices which characterize this hybrid genre. This study is based on the investigation of a corpus of highly visited travel blogs and aims to observe their hybridity from a multitude of perspectives. More specifically, hybridity is seen in terms of genre, (a)synchronicity, collaboration, modes of communication and level of multimodality, style, orientation, levels of subjectivity and pragmatic functions. From a lexical perspective, specific attention is devoted to evaluative adjectives. In particular, the use of adjectives belonging to conceptual classes such as ‘assessment’ or ‘deviance’ is a widespread tool to express the blogger’s subjectivity and may assume different communicative and pragmatic functions.
Highlights
This study is based on the investigation of a corpus of highly visited travel blogs and aims to observe their hybridity from a multitude of perspectives
Starting from the consideration that the incidence of evaluative adjectives is generally significant in tourism communication, the analysis aimed to describe the functions that different evaluative adjectives assume and the multiplicity of communicative objectives that they perform
The observation of contextualized linguistic elements within travel blogs may allow us to delve into the complexities which characterize the hybrid nature of these digital products
Summary
This study is based on the investigation of a corpus of highly visited travel blogs and aims to observe their hybridity from a multitude of perspectives. In other words, going beyond purely media-deterministic approaches, the intent is to focus on the community of users and on the role played by contextual parameters (Georgakopoulou 2003) in shaping travel blog discourse This analysis aims to offer insights into the functions and characteristics of travel blogs, comparing popular claims about this genre with the observable characteristics emerging in a corpus compiled to this end. The focus is on the role of weblogs within the current debate on the ecology of Internet genres and on their possible developments in relation to linguistic, sociological and technological changes This analysis aims to offer some preliminary considerations towards the demythologization of Internet language as a homogenous phenomenon
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