Abstract
This article makes a number of clarifications about how the design appeared, how it was born. It is generally accepted that the design appeared only in the 20th century, but there are objective reasons to believe that it originated much earlier. The design grew out of architecture and engineering. And the first step towards the emergence of design was the identification in the design of designed objects of the so-called “forms of free choice.” The article explains the difference between technical and artistic creativity, gives the current types of work performed by designers. The history and practice of design convincingly prove that design is not a decoration of the project, but a visually perceived creative concept and a system of author’s compositional solutions built into it and consistent with all factors of influence. Design is a serious market tool that must be actively used to improve the quality and consumer properties of domestic goods.
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