Abstract
The authors study the directions of formation of the policy of insurance of the innovative and investment activities of agricultural organizations, in which modern insurance is the key mechanism in provision of economic and food security, which should serve the interested of consumers of insurance services for development of insurance market. The following measures could be taken for protecting the rights of consumers of insurance of the innovative and investment activities of agricultural organizations: informing on insurers, insurance intermediaries, and terms of insurance of the innovative and investment activities of agricultural organizations, including with the help of Internet space; opening the corresponding information on the official web-sites of the subjects of insurance business; ensuring legal protection of services’ consumers; ensuring objective and unambiguous assessment of the volume of damage to innovative and investment activities; determining the principles of formation of guarantee funds for insurance of the innovative and investment activities of agricultural organizations.
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