Forming ecosystem structure from the perspective of configuration

Abstract

Aim. The presented study aims to propose an integrated approach to ecosystem structure formation in modern realities. Tasks. The authors analyze and assess existing research approaches to the formation of ecosystem structure; propose its major components from the perspective of interaction between subjects; briefly formulate conclusions relevant to practical guidance for the managers of platform holders. Methods. This study uses the methodology of complementarity and relationship marketing, as well as methods for identifying cause-effect relationships, descriptive research, research and historical design. Results. An analysis of theoretical developments and business practices shows that ecosystem structure is composed not only of entities jointly creating value and having a certain status, role, and contribution of each platform participant. The conceptualization of the construct should consider the interdependence between companies and their activities, making allowance for the many nonlinear interactions that sometimes lead to unexpected, disproportionate consequences. The structural components of an ecosystem are defined in two aspects: in the context of its understanding as a set of integrated entities and from the perspective of the configuration of their interactions. A pool of new questions for future research is proposed. Conclusions. The rapid platformization of the sectors of the Russian economy and the transition from dual to multilateral market relations with a synergetic effect make it possible to consider the formation of optimal ecosystem architectonics as a key component that needs to be studied and understood in the context of global and national digital transformation. In this regard, the developing business practices of companies are ahead of their scientific and methodological justification. Thus, it is important to study and scientifically substantiate processes that content undergoes. Brief conclusions serve as a basis for making the right management decisions to choose the optimal structure options for a particular ecosystem.