Abstract
The purpose of this study is to determine how price, service quality, customer satisfaction on customer loyalty and how much influence, price, service quality on customer satisfaction which has implications for customer loyalty. The sample used in this study amounted to 100 respondents who were taken by simple random sampling technique. Data analysis in this study used Structural Equation Modeling (SEM) which was carried out with the help of the SEM program from Smart PLS 3.0. Besides, this research also proves that the price variable will affect customer satisfaction, then the price will also affect customer loyalty, as well as service quality affects customer satisfaction and will also affect customer loyalty. and also the mediating variable of customer satisfaction which will affect customer loyalty. Blanja.com in Jakarta.
Highlights
Along with the demands of the times and various kinds of routine activities from the community, especially those with careers, time is very valuable, especially for people who live in Jakarta, time is very expensive so they make the best use of their time so that everything can run smoothly without disturbing other activities
The results showed that price has a significant effect on customer satisfaction, customer satisfaction fully mediates customer loyalty through the construct of price. argued that the effect of price perception affects customer loyalty through customer satisfaction
This study shows that customer satisfaction affects customer loyalty very well
Summary
Along with the demands of the times and various kinds of routine activities from the community, especially those with careers, time is very valuable, especially for people who live in Jakarta, time is very expensive so they make the best use of their time so that everything can run smoothly without disturbing other activities. In line with the development of e-commerce, most online stores already have mobile apps that make it easier for consumers to access and view the goods they need that are purchased through these online stores. In Indonesia, the number of internet users reaches 82 million people or around 30% of the total population of Indonesia, the e-commerce market is a gold mine for some business people who can see the potential in the future. This development is supported by data from the Minister of Communication and Information which states that the value of e-commerce
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