Abstract

Planned Behavior and the Elaboration Likelihood Model; such as motivation to select food items based on the nutrition labels. Levels of nutrition literacy were measured by questions derived from a nutrition labels survey. Outcome, Measures and Analysis: Data analysis was conducted with a multiple regression correlation. Results: Positive correlation was found between respondents' nutrition literacy level and the frequency and accuracy in reading nutrition labels. Respondents with higher nutrition literacy also showed higher accuracy in understanding the information on given nutrition labels. Conclusions and Implications: The accuracy of individuals' understanding of nutrition labels and the importance of nutrition labels in their food choice are affected by their nutrition literacy. Thus, this study suggests that improving nutrition literacy of the public is an important way of guiding people to make healthier dietary choices, so as to prevent and reduce obesity rates of the general population. Funding: None

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